The future development of door and window enterpri

2022-07-22
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[Yihe doors and windows] China's door and window industry has developed so far, and now the development of enterprises is under the pressure of many aspects under the action of internal and external factors. The top ten brand enterprises of doors and windows should be brave to face the challenges on the road of development

[Yihe doors and windows] China's door and window industry has developed so far, and now the development of enterprises is facing many pressures under the action of internal and external factors. The top ten brand enterprises of doors and windows should be brave to face the challenges on the road of development

with the in-depth development of the door and window market, the operation of door and window enterprises is constantly changing, from production as the center, to product as the center, to marketing as the center, and then to marketing as the center. This reflects the importance that enterprises attach to marketing, and the business concept of door and window enterprises also has a significant impact on the development of enterprises. Responding to the needs of the central government and the market, it has also launched requirements for the top ten brand enterprises of doors and windows to solve the "pain points" of consumers with the "heart of craftsman" and break the homogenization of the door and window industry as the focus of development. Therefore, the top ten brand enterprises of doors and windows need to grasp the personalized and differentiated trend of consumers in the new era and launch an innovative transformation of products and solutions facing the future and user needs

compared with foreign advanced door and window brands, domestic door and window brands still have a considerable gap in economic strength, product quality, scientific research level, management foundation, marketing means and ability. At the same time, at present, door and window enterprises are short-sighted in brand strategy, and the product strategy is limited to the sales of products. As a result, there are only a few door and window brands that have made a great impact, while there are few domestic door and window brands in the foreign high-quality market. Because most of the domestic door and window enterprises are small-scale, and the door and window brands are unable to carry out large-scale advertising, it is difficult to improve the brand awareness for the time being, and some agents who are only interested in short-term operation have also caused damage to the enterprises. The shortage of high-quality products and the oversupply of low-quality products are extremely detrimental to the development of domestic door and window enterprises

therefore, door and window enterprises must focus on brand building and publicity, cultivate enterprise crisis awareness, and establish brand crisis response measures. Accordingly, the top ten brand enterprises of doors and windows need to formulate sound development strategies, starting from the overall situation of the enterprise and taking long-term development as the goal. Moreover, the top ten brand enterprises of doors and windows need to establish the concept of public relations and marketing of all employees, and improve employees' understanding of the brand and crisis awareness. In addition, the top ten brand enterprises of doors and windows need to strengthen the fight against counterfeiting, and do not let their brands become the "umbrella" of others' counterfeiting. The "rampant" of fake and shoddy products is not only detrimental to the sales of their own products, but also causes irreparable losses to the influence of the brand. Finally, the top ten brand enterprises of doors and windows should extend their brands and make proper use of brand influence to promote new products. At the same time, they should pay attention to the rationality and unity of brand extension, and products and brands should be properly separated

therefore, if the top ten brands of doors and windows want to win in the white hot competitive market, they need to keep up with the pace of the times and find a development direction suitable for themselves

article reprinted from: Yihe door and window brand official website: http://www.yihedoors.com

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